The Long road Home.
- Jul 31
- 1 min read
Updated: 6 days ago

Life is so funny.
After first launching this website in 2017, I have been through the wringer with LinkedIn posts, Substack accounts, only to end up back here, at home.
Anything I choose to write moving forward will live here, at Cromwell Black. And I've decided I'm done spamming people with 'newsletters.' Engagement is subpar, there is no interactive conversation, and most of the time your hard work is simply routed to spam (just an honest obervation. I've done it too, which is why I closed down my Substack account, wholesale. This saves everybody's time).
Anything else I have to say I will say so here. Those who seek find. Those who do not, are simply unencumbered. As it should be.
And that's all for now. If you haven't done so yet, do yourself a favor and pick up Toro Blanco. It's a veritable masterpiece.
In closing, LinkedIn still has its place as a strategic meeting place and watering hole. Newsletters may still be useful, to some.
Yet as for me and my house, we must redirect and keep attention only where it is most profitable, and for the foreseeable future, that is right here at Cromwell Black. It feels great to be home.
LuiFer













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